Professional Triathletes Organisation appoints Godfrey as CMO

07 Jan 2021

By: Sport Industry Group

The Professional Triathletes Organisation (PTO) announced the appointment of Tim Godfrey as Chief Marketing Officer. 

Reporting directly to CEO, Sam Renouf, Godfrey will join the organisation’s senior leadership team and will be responsible for heading its global media and marketing strategy.  He will also oversee all media and marketing initiatives with an immediate focus on the first edition of the new Collins Cup competition, which will see teams from Europe, the USA, and the rest of the world compete against each other.

Godfrey joins from SailGP, where he served as Chief Media & Marketing Officer, having joined at the start of its inaugural season. He hired and scaled a new media and marketing team responsible for broadcast production, media rights sales, non-live content, digital and social and branding and promotion for the series, which was shortlisted for the Sport Event Coverage award at the Sport Industry Awards 2020.

Prior to SailGP, Godfrey served as Head of Media at Formula E, where he created and executed the media strategy across media rights, broadcast, digital, data, content creation and distribution. He also served as Director of Sports Partnerships at ITN Productions, repositioning its sports business with a new digital and partnership approach which helped secure new deals with broadcasters, rights holders such as ICC, World Athletics and Channel 4.

“We are excited to have Tim come on board as the PTO’s first Chief Marketing Officer,” said Sam Renouf, Chief Executive Officer, PTO.

“Tim has an excellent track record of working for internationally renowned sports media organisations and, in his new position at the PTO, will be responsible for promoting triathlon on a global scale to the next generation of fans and attracting new audiences through innovative content, storytelling and a best-in-class broadcast product. 

“Having established the PTO with our inaugural event, the PTO 2020 Championship at CHALLENGEDAYTONA, we are ready to take the Sport to the next level with Tim’s expertise and talents.”

Godfrey added: “I am delighted to have the opportunity to be joining the PTO as its first Chief Marketing Officer at such an exciting time for the organisation and the sport. Since speaking to Sam and the rest of the PTO leadership I quickly came to see the huge potential. I look forward to shaping the future of the company alongside Sam and the team. 

“It is evident that triathlon has a massive opportunity to consolidate and grow its fan base, create a consistent, fan-focussed media proposition centred around major events and compelling athlete storytelling. The PTO is perfectly positioned to do this through its innovative ownership structure alongside Sir Michael Moritz’s Crankstart Investments and the professional athletes themselves to capitalise on this huge opportunity.”