Purplebricks in Scottish Rugby shirt deal

01 Feb 2019

By: Sport Industry Group

Scottish Rugby has announced estate agent Purplebricks as its new back-of-shirt sponsor ahead of the start of the 2019 Guinness Six Nations.

It follows Purplebricks’ partnership with Scottish Rugby through the 2018 Autumn Tests.

Under the new agreement, the Scottish national team will sport the estate agent's logo throughout the Six Nations, starting with the home fixture against Italy at the weekend.

The deal was announced at the home of Scottish Rugby, BT Murrayfield, on the eve of the opening game. Scotland's players got their first glimpse of the kit as they arrived for their final training session.

Commenting on the partnership, Toni Blackhurst, Head of Marketing and Sponsorship at Scottish Rugby, said: “We are excited by this new partnership with Purplebricks as we embark on our Guinness Six Nations campaign and a huge year ahead for rugby.

“Purplebricks have proven themselves as an organisation not afraid to look at things differently in how to tackle a challenge.

“Like Scottish Rugby, they are an innovative business which has a willingness to try new things and stretch the boundaries and we look forward to working together over the coming months.”

Michael Bruce, Founder and Global CEO of Purplebricks, added: “We’ve been a big admirer of the exciting ambition embodied by the Scotland rugby team.

“We share the ambition to continually improve in every area and to ignore conventional wisdom to achieve a better outcome.

“The attention to detail and professionalism from Head Coach Gregor Townsend and his team is clear for all to see and we’re very proud to be a part of that journey.”