QPR and Ticketmaster deliver ticketing first

23 Jan 2019

By: Sport Industry Group

InCrowd has partnered with Queens Park Rangers and Ticketmaster Sport to help the EFL Championship side become the first UK football club to integrate an in-app mobile ticketing service.

It means that tickets for the club's home games can now be securely shared and transferred between mobile devices and between operating systems - believed to be a first for mobile ticketing in UK sport.

Fans purchasing multiple tickets will now have the convenience of being able to ‘share’ tickets with fellow supporters using the app, a more efficient process replacing the traditional step of handing over a physical ticket.

The service, which covers both season tickets and match day tickets, has been available to app users since September 2018 as part of an opt-in trial. It has now been rolled out to all fans attending games at Loftus Road via a personal in-app ticket wallet.

QPR says the tool is already being used by 12% of the club's fans on match days.

David Scriven, Digital Manager at QPR, added: “The QPR Ticket Wallet has helped simplify the matchday for fans at Loftus Road. Not only can fans now access the latest news at the push of a button they can also access the stadium with one.

“By working closely with Ticketmaster and implementing this advanced, fan first technology from InCrowd, we’ve been able to deliver a unique product in an efficient manner with significant upsides to supporter experience and the businesses digital objectives."

Ian Sanders, Director of Ticketmaster Sport, which worked with InCrowd to develop the service, added: “Digital ticketing is the future. It’s easy for fans, provides venues and events with more ways to engage with them and increases security for all.

“This integration with InCrowd demonstrates the ability Ticketmaster Sport has to work with partners in exciting and innovative ways. We’re looking forward to rolling this out to many more of our clients in the near future.”

Fan engagement specialist InCrowd says clubs that follow QPR in adopting the system will benefit from the data provided by the service, informing them on who exactly is in the stadium, with ticket recipients required to download the official QPR app and register personal details.

The ticket wallet also features a range of anti-tout mechanisms, including hidden barcodes, device locking and screenshot prevention.