R&A launches campaign to boost female participation

26 Oct 2020

By: Sport Industry Group

The R&A has launched a new campaign aimed at boosting female participation in golf.

The #FOREeveryone campaign, launched by the R&A in partnership with the Women in Golf charter, will see golf clubs across Britain and Ireland provided with new materials to ‘recruit and retain’ female golfers, helping to safeguard the sport for the future. 

The Women in Golf Charter was established in 2018 to encourage more women and girls to both play the sport, and has so far seen over 390 golf venues and organisations commit to making changes in order to boost female participation.

The new long-term programme will begin with the distribution of a toolkit designed to provide guidance on operational and marketing improvement to help attract more women and girls to the sport. 

Golf clubs and facilities around the country will also be asked to commit to changing the culture of the sport.

“We believe that golf has to do more to speak to a female audience and ensure that we have better levels of participation and employment in the golf industry,” said Martin Slumbers, CEO, The R&A (pictured above). 

“There are some good examples of best practice but if we are to adequately address these issues it will require a shift in culture among many more golf facilities to become more accessible, appealing and inclusive. 

“The #FOREeveryone campaign and the toolkit and assets, which have been distributed to golf clubs across Great Britain and Ireland today, seek to address that issue head-on by ensuring clubs have the knowledge and materials to help them to evolve. 

“Launched as part of the Women in Golf Charter, we hope that #FOREeveryone can inspire tangible change and provide a supporting mechanism for clubs well into the future.” 

The campaign is supported by England Golf, Golf Ireland, Scottish Golf and Wales Golf, as well as The PGA and Golf Club Managers Association, and represents a cohesive drive by the national associations to create a more inclusive culture, nurturing greater female participation and encouraging more women into roles within the golf industry. 

The R&A says further initiatives, including a drive to encourage lapsed and non-golfers to give the sport a try, will be unveiled in the coming months.