R&A pits all-time greats together with The Open For The Ages

16 Jul 2020

By: Sport Industry Group

The R&A, in association with its partner HSBC, will air a ‘reimagined’ Open Championship featuring some of the best footage from 50 years of the event.

Half a century of archive footage has been pieced together with modern graphics and new commentary to create The Open for the Ages, contested by the likes of Jack Nicklaus, Tiger Woods, Seve Ballesteros, and Rory McIlroy at the iconic Old Course in St Andrews.

The broadcast, which will take place on Sunday 19th July - the day the Champion Golfer of the Year was due to be crowned at Royal St George’s in Kent - will be screened on The Open’s website and social media channels as well as on Sky Sports in the UK, NBC Golf Channel in the UK and TV Asahi in Japan.

According to the R&A, hundreds of digital corrections have been made to clips including the removal of caddies and playing partners from original footage as well as the introduction of and removal of golf balls on greens in a bid to make the storyline believable to the viewer.

Malcolm Booth, Sales & Marketing Director, The R&A, said, “The Open For The Ages is a world first and must-watch experience for golf fans and sports fans globally. We have worked closely with our partners to utilise video AI technology, data and advanced television production technics to create a compelling broadcast that we believe will excite people and spark conversation.”

Produced by IMG, whose production team spent over 1,000 hours of editing time on the project, the broadcast also saw a TV commentary team of Nick Dougherty, Butch Harmon, Ewen Murray and Iona Stephen record live from St Andrews, London and Los Angeles.