RaceNation and Immortal Sport launch new events company

30 Sep 2020

By: Sport Industry Group

Event registration and fundraising platform RaceNation and mass participation events company Immortal Sport have combined their teams to create RaceNation Events, a new offering in the mass participation sector.

The move will see previous Immortal Sport directors Jody Foy and Lucy Ridout take up new roles with RaceNation Events. The pair have overseen 12 events across the UK, including the Exmoor Triathlon Weekend, the Salisbury Half Marathon and Lemur Loop. 

The announcement means that funding has been secured for Immortal Sport events in 2021, while RaceNation says it is also ready to support other event organisers who might be in the same difficult position financially.

“We have been doing everything we can to support the industry we so critically want to see back on its feet,” said Will Golder, Director, RaceNation.

“Having worked with the incredible guys at Immortal Sport for years we know how good they are and how amazing their events have been. When seeing their events cancelled, I wanted to come up with a solution that could immediately help them, but also benefit any other event director or business in the UK that needed support too. By combining their experience with the foundations of RaceNation, we’re delighted to be entering a new chapter with RaceNation Events and look forward to forging a long-term partnership with them and other events.”

Foy and Ridout, newly appointed Directors of RaceNation Events said: “Like so many other event companies, Immortal Sport was hit hard by the effects of COVID-19. Cancelling events for 2020 we faced the very real possibility that we might not be able to return in 2021 to the events we have dedicated our lives to.

“When chatting through the situation with Will Golder and the RaceNation team, we understood the impact COVID-19 was having on the industry and we knew something had to be done. Getting to work straight away on RaceNation Events we have managed to combine two incredibly strong teams with the funding and security that we can deliver the same great Immortal Sport events for 2021 and for years to come. It means so much to us that we can continue doing what we love. We know just how much time and dedication it takes to get to the start line, and just like our entrants, we are ready to get back to racing.”

RaceNation has previously announced campaigns in support of the event sector, having recently announced a partnership with The National Running Show and findarace.com to offer event organisers opportunities to improve their promotion. 

The brand has also launched new Event Protect and Refund Protect services, and as well as a Virtual Events feature built into its platform to support those races taking place digitally.