TVC Sport and Sponsorship has won a competitive pitch process to deliver the integrated marketing communications services for Europe’s longest running driving experience company.
The Racing School, which has recently received increased funding from motorsport promotion veteran Nicola Foulston, has chosen TVC to house all of its marketing activity moving forward.
TVC will be working with Kate Cornell, marketing and sales director, to initially deliver a refreshed brand identity and website, as well as positioning the brand to a new premium experience audience, as well as engaging the traditional driving experience market.
TVC’s head of sport, Ben Barker, said: “Nicola is a true pioneer in the motorsport industry, and the opportunity to come on board and join her team deliver the future of driving experiences is really exciting. The Racing School has a great heritage and following, and our role will be to continue to engage this active audience, but take the brand into new audience segments and to continue to grow the brands corporate experience following.”
The Racing School sales & marketing director, Kate Cornell added: “TVC were able to bring an integrated approach to our brief. Focusing on how we engage with new audiences, and grow our penetration across the country was a key deliverable for TVC, and one that we look forward to working together on. It is a really exciting time for The Racing School and we cannot wait to see the new brand identity being deployed.”