Red Bull's F1 ties questioned as UK chief quits

25 Apr 2008

By: Sport Industry Group

Harry Drnec, the managing director of Red Bull UK, is leaving the company – an announcement that has led to speculation that the energy drink brand may review its significant investment in Formula One.

The 60-year old Drnec, who is leaving the company on 1st May to pursue independent business interests after 12 years in the position, is a renowned F1 fan and is known to have led the way in pushing Red Bull’s involvement in the sport.

Red Bull runs two F1 teams – Red Bull Racing and the Scuderia Toro Rosso team which it bought from previous owners Minardi in 2006 – but has thus far failed to make a significant competitive impact in the sport.

Without Drnec driving the firm’s F1 involvement it is unclear how committed to the sport Red Bull will remain.The company denied that Drnec’s departure would have any impact on its existing ties with the sport.

Drnec will be succeeded by Nigel Trood, currently director of off-trade sales at the company.