Ear to the Ground has announced Richard Adelsberg as new MD to lead a new management team, having secured private investment to buy a significant share in the independent agency. His priority in 2018 will be to develop Ear to the Ground’s Fan Intelligence department.
Ear to the Ground credits the success of its Fan Intelligence department as a key factor in securing new client wins including Beats by Dre, Asics, Canterbury, Pringles, and npower. These brands join a roster that includes England Rugby, Nike, Muller, MBNA and UEFA Champions League.
Former client services director, Adelsberg is joined by operations director, Dolan Hewison and head of fan intelligence, Owen Laverty, who assume the positions of chief operating officer and director of fan intelligence, respectively. Laverty has also been announced as a Sport Industry NextGen Leader for 2018.
Richard said: “Our agency ambition is to understand sport and music fan bases better than anyone else in the industry. The Fan IntelligenceTM department ensures we stay connected to the revolutionary ways that fans are consuming tech and innovation so that our clients have the edge over their competitors.
“My personal mission is to make Ear to the Ground known for cutting through the marketing bullsh*t and being the straight-talking agency who come with no ego, just a desire to collaborate with our clients to create brilliant campaigns that actually work.”
The 30 strong firm has just taken on a new HQ and made eight new hires across client services, sponsorship activation, creative and marketing. The new leadership team will report to founder and former CEO, Steve Smith, who moves to the position of chairman, alongside non–executive director, Jeremy Patterson.
Stepping back from his day-to-day role within the agency, Smith will focus his attention on supporting specialist projects. He commented: “I’ve witnessed the outstanding contribution Richard, Dolan and Owen have made to shaping the agency over the past five years. They have a great combo of youth, dynamism, experience and expertise that will help Ear to the Ground shape the future of fan communication - it’s a very exciting future.”