Right Formula Announces New Advisory Board

05 Oct 2021

By: Sport Industry Group

Right Formula, a London-based sports and marketing consultancy, has brought together Right Formula has brought together senior figures from media, marketing, and luxury to form a new Advisory Board which will help guide the company’s growth and development.

The new Advisory Board comprises Ian Carter; Jeremy Darroch and Anne Headon.

Ian Carter spent 16 years at Hilton during which time he was responsible for growth and expansion into new markets as President, Global Operations and prior to that, CEO of Hilton International. Carter is now Chairman of the Watches of Switzerland Group, the leading retailer of luxury timepieces.

Jeremy Darroch became Executive Chairman of Sky in 2021, having been CEO since 2007. During his tenure he led the company to become Europe’s largest multi-platform TV provider and launched a range of products including Sky+, Sky HD and Sky Q. Darroch currently sits on the Youth Sports Trust board and is a WWF ambassador.

Anne Headon worked for McKinsey, P&G and L’Oreal prior to establishing her own marketing agency in Switzerland. Headon is a tutor at the University of Oxford and is the Director of the Entrepreneurship and Innovation HUB of Lausanne University in Switzerland.

The new members of the Right Formula Advisory Board take their positions from October 2021.