Ahead of the opening of the Rugby League World Cup 2013 in Cardiff on Saturday, organisers of the tournament have added to its sponsorship portfolio with car rental brand Hertz UK and travel and leisure company EZE Group coming on board ahead of kick off.
The competition begins with a double-header at the Millennium Stadium featuring England’s opening match against Australia, followed by Wales v Italy.
Hertz UK joins the team as the official vehicle hire company of the Rugby World Cup 2013 and will provide 16 custom-painted vans and 20 people carriers to be used for transporting teams, staff and gear between the tournament’s 21 venues.
Each of the 14 participating teams will receive a customised van that will be designed to capture the ‘essence of their national identity’.
In return, the Hertz logo will be displayed on pitch-side hoardings and the company will receive advertising space within matchday programmes.
While only now has the company been confirmed as an official partner, Hertz has been working with the event’s organisers for the past seven months and helped transport the trophy on its tour around host towns.
Michel Taride, group president of Hertz International, said: ‘Rugby League World Cup 2013 hosted by England and Wales promises plenty of high octane action. Hertz is very excited to be a part of the passion for RLWC2013 by providing specially decorated vans for the teams as well as people carriers – we will genuinely be helping to keep the tournament moving.’
RLWC2013 general manager Sally Bolton added: ‘After seeing all the enthusiasm generated by the Hertz trophy tour van on its tour around the UK, we are really pleased to now have the bespoke Hertz vans along with the people carriers to transport the players, coaches and equipment of all nations participating in the tournament.’
Meanwhile, Bespoke travel and leisure company EZE Group has joined the upcoming Rugby League World Cup 2013 as a commercial partner and will also receive pitch-side signage and and hospitality package.
EZE Group commercial director Abdul Rashid commented: ‘We are delighted to be supporting Rugby League World Cup 2013, which is a major international sporting event.’
- Nigel Wood, tournament director for RLWC2013 and CEO of RFL, spoke to sportindustry.biz last week on the opportunity presented to the sport ahead of the competition, and the balancing act required to get the venue location just right. Find out more in the full interview, here.
- And on 6th November, Brian Barwick - chairman of the Rugby Football League - will join a host of leaders of major international events coming to the UK over the next few years at the final Nolan Partners Sport Industry Breakfast Club of 2013. Find out more here.