Rugby League of the Extraordinary revealed

26 Apr 2013

By: Sport Industry Group

With exactly six months to go until the Rugby League World Cup 2013 kicks off in England and Wales, England rugby league captain Kevin Sinfield has been unveiled as the first ‘Rugby League of The Extraordinary’ character ‘The General,’ in part of a new series to launch of the new England Rugby League website,

On 26th October the tournament will begin at the Millennium Stadium in Cardiff with the opening ceremony followed by a double header of England v Australia and Wales v Italy.

The new website and short film about Kevin Sinfield, has been launched to coincide with St George’s Day earlier this week, with the Rugby League World Cup landmark also marking another step towards a home tournament for the organisation. The film – which can be viewed at Sport Industry TV - sees ‘The General’ re-visit his first club Waterhead, who he joined at seven years of age.

The film includes contributions from England coach Steve McNamara and Sinfield’s England and Leeds Rhinos teammates, as well as thoughts from TV presenter Clare Balding and an insight into his kicking ability – with an impromptu lesson in technique with England colleague Jamie Jones-Buchanan.

Kevin Sinfield will lead England in their only match this summer against the Exiles at The Halliwell Jones Stadium, Warrington on Friday 14th June, marking an important part of England’s preparations for this autumn’s World Cup.

The launch of the new England website includes a special limited ticket promotion for the fixture which sees everyone who purchases a £20 adult ticket get a free England supporters shirt.

The ‘Rugby League of the Extraordinary’ campaign continues to focus on increasing awareness of the strengths of the sport and helping to engage a broader audience for the Super League and the forthcoming Rugby League World Cup 2013.

The RFL is one of six bodies shortlisted for the Sport Governing Body of the Year Award, supported by The Daily Telegraph, at this year's BT Sport Industry Awards - taking place in London on 2nd May. Check out the full shortlist here.