Rugby World Cup 2019 expects record audience figures

20 Aug 2019

By: Sport Industry Group

Ahead of the start of next month’s Rugby World Cup, World Rugby has said that the 2019 edition of the tournament will provide a "global footprint", as the governing body anticipates a record audience for the opening match.

Host nation Japan will take on Russia in the competition’s opener on Friday 20th September, and the sport’s governing body says that, “once all deals are announced”, the tournament as a whole will be broadcast to more than 800 million households in 217 territories. That would surpass the 2015 record of 683 million homes which were reached by the tournament hosted in England four years ago.

2019 will also be the first Rugby World Cup to see broadcast production handled completely by World Rugby, with UHD/4K format available to broadcasters, and 8K coverage available in Japan through the country’s national broadcaster NHK. International Games Broadcast Services (IGBS) will also create a range of digital content for World Rugby, including infographics for the World Cup’s social and digital channels.

World Rugby Chairman, Sir Bill Beaumont said: "Our mission is to grow the global rugby family and our Rugby World Cup 2019 broadcast plans reflect that mission – providing more content to more people with more innovation than ever before.

"We are excited that new standards will be set in the broadcast and social media presentation of Rugby World Cup, as fans will experience the action from more angles and feel even closer to the world’s top players and the stories that will mark an historic and very special event."