Sports marketing communications agency Run Communications has been appointed by British Gymnastics (BG) to help drive ticket sales across the national governing body’s portfolio of events.
The appointment will see Run Communications become BG’s lead agency with a brief to help raise the profile of gymnastics through regional media activity.
Over the next two years, Run will support BG in a range of activities designed to stimulate ticket sales in key localities, celebrate emerging talent and take the sport to new audiences.
Planned coverage will showcase the range of activities taking place across the nation, as well as the outstanding achievements of individuals and community groups.
In particular, supporting regional ticket sales for the 2019 Gymnastics World Cup will be high on the list of the agency’s initial agenda, showcasing an event which that will take place next year at The Resorts World Arena on the 23rd March.
Run Communications has experienced a busy November for announcements. The British Gymnastics partnership follows the confirmation earlier in the month of Run’s two-year deal with Commonwealth Games England (CGE).
Commenting on its latest partnership, Steve Chisholm, Run Communications’ managing director said: “British Gymnastics is enjoying some remarkable successes at all levels. The sport is an amazing spectacle to see live and the events are outstanding entertainment for a family audience. They have an array of fantastic stories to tell from grassroots clubs to global stars.”
Claire Jackson, head of marketing and communications at British Gymnastics, added: “Run has demonstrated real expertise in understanding the ‘major event / family audience’ and has the creative ideas to making gymnastics feel accessible and relevant to the mass market.
“2018 has been a fantastic year for sport in Britain, with gymnastics at the forefront and we are very excited to continue our relationship with Run as we build up to Tokyo 2020.”