Sage brings chatbot to Invictus

13 Sep 2018

By: Sport Industry Group

The Sydney Invictus Games will be the first to feature a chatbot within its digital communications, thanks to a collaboration with cloud business management solutions specialist, Sage.

The bot will provide the Invictus Games community with a 24/7 digital service, designed to help make the Games easier and more enjoyable to follow.

It will deliver information for competitors and other key groups, while also driving fan engagement. 

As a Premier Partner of the Games, Sage will provide financial support and intellectual capital to help develop the chatbot, which will be known as “Cobber”, after the official mascot for the Games.  

Announcing the project, Patrick Kidd, CEO at Invictus Games Sydney 2018, commented: “The delivery of Invictus Games Sydney 2018 simply wouldn’t be possible without the support of our partners.

“Sage are a Premier Partner of the Games and the delivery of Cobber the Chatbot is yet another example of their commitment to ensuring that our competitors, family and friends have the best possible experience. 

“Cobber the Chatbot will help ensure we connect with our Global community in a meaningful way 24/7.”

Kriti Sharma, VP of artificial intelligence at Sage, added: “Sage developed the world’s first accounting Chatbot called PEGG to reduce the time our customers spend on business administration. We used many of the learnings from developing PEGG to help bring Cobber’s personality to life. 

“Cobber the Chatbot can quickly reply to large numbers of messages seeking answers to commonly asked questions on topics such as event times and ticketing. 

“This means the Invictus Games Sydney 2018 will have more time to support the competitors and their supporters and to put on the amazing event they deserve.

“It’s been great working with the team to create a Chatbot which is fun, functional and supports such a worthy event.”

The Invictus Games Sydney 2018 will be held from the 20th-27th October. The event will mark the fourth edition of the global Games for injured servicemen and women, which was founded by HRH The Duke of Sussex in London in 2014.