SailGP announces senior hires alongside new marketing campaign

23 Dec 2019

By: Sport Industry Group

SailGP has added three new hires to its marketing team and unveiled plans to launch its first global marketing campaign in January 2020.

Michael Porter, previously of Formula E, will become Head of Marketing and Innovation; Jose Garnes, who most recently lead content strategy for multiple rights holders at Sunset+Vine, including the INEOS 1:59 challenge joins as Head of Content; and Daisy Vollans, who joins from OTRO, will be Head of Digital and Engagement. All three will report to CMO Tim Godfrey.

The news comes just before the sailing competition launches its first marketing campaign entitled ‘It's Not What You Think’, which is set to showcase how SailGP is seeking to transform a traditional sport into something new.

Godfrey said: “For many people, sailing is a traditional sport to which they don’t feel an emotional attachment, leading to preconceived notions. Since the beginning, we’ve been driven by the goal of introducing a modern, redefined nation-versus-nation sporting experience to a global audience and this campaign aims to be our introduction to the masses. With our new hires, we want to continue building off the momentum of a record-breaking debut season and evolve our digital footprint to get existing fans excited about the upcoming campaign, while creating compelling content that draws in new audiences.”

SailGP’s second season kicks off on 28th February in Sydney and will include two stops in the USA and one in Great Britain with further events to be announced in early 2020.