01 Jul 2022

By: Sport Industry Group

Purpose-led boat racing league SailGP has announced the renewal of its partnership with US glasses brand Maui Jim Sunglasses, meaning it will remain the official eyewear partner ahead of its next race in Plymouth in July.

The fast-growing SailGP embarked on its third season last month in Bermuda. Having recently completed its second event in Chicago, Season 3 will see Grand Prix racing take place at eleven events in total, spanning 2022-23. Iconic locations include Copenhagen, Saint-Tropez, Dubai, Singapore and Sydney. The season, that features athletes competing on identical, high-speed, foiling catamarans, concludes in San Francisco in March 2023.

Following a successful partnership last season, Maui Jim has re-signed with SailGP to help expand its global audience and reach. Through the partnership, Maui Jim will offer its sunglasses for purchase on and at SailGP’s global events for fans looking to experience more colour, clarity, and detail with Maui Jim’s patented PolarisedPlus2 technology.

Martijn Van Eerde, Maui Jim Senior Marketing Director for EMEA and APAC, said, "Our experience with SailGP last year could not have been any better. The format, the events, the people... it all works so well. Also, it has proven to be a perfect environment to expose consumers to our brand and have them try on our products to experience how our technology helps them in some of the most challenging light conditions. It has been an incredible and fast paced adventure since we started, we look forward to Bigger & Better in Season 3"

Kate Worlock, Head of Licensing and Retail at SailGP added, “We are really excited to re-sign with Maui Jim and it's great testament to the success of our partnership last season. Not only does Maui Jim have a fantastic heritage and product that we know our fans love but, stemming from their Hawaiian roots, they also have a passion for the environment, so I look forward to developing this partnerships further together.”

The next event in SailGP Season 3, the Great Britain Sail Grand Prix, takes place in Plymouth from July 30th to July 31st.