Sane signs up with Sony

24 Oct 2016

By: Sport Industry Group

Manchester City FC player, Leroy Sané has signed a sponsorship deal with Sony to become the new face of the electronics brand.

Sané will advertise its new Xperia XZ and Xperia Z X Compact mobile phones and feature in TV activations for the brand.

The Manchester City player is reported to have been recruited to target the company’s European market.

It’s not the brand’s first sponsorship in football, with Sony already an official sponsor of the UEFA Champions League until the 2017/18 season.

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