Betsafe, the online bookmaker and gaming company, has been announced as a new principal partner and the official betting partner of Saracens rugby club from the 2017/18 season.
The global sponsorship will run for the next three years and will see Betsafe branding present on the squad's home and away shirts, as well as at Saracens' home ground, Allianz Park. The deal represents the first rugby sponsorship for Betsson Group.
Betsafe will use the sponsorship to create exclusive content, as well as offering fans bespoke betting offers throughout the season.
Speaking about the sponsorship, Nicola Fitton, managing director at Betsafe, said: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards.”
Saracens chief executive Heath Harvey, who spoke at the Deltatre Sport Industry Breakfast Club in May, commented: added: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.
“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation values that we can strongly resonate with at Saracens.”
Saracens joins Betsafe's growing sporting roster, which includes Manchester City, Tony Bellew, Cage Warriors and the inaugural Star Sixes football tournament.