Saracens announce StoneX as Main Partner

11 Jan 2021

By: Sport Industry Group

Saracens have announced a four year sponsorship deal with StoneX which will become the Championship club’s Main Partner.

The global financial services network will hold naming rights to the club’s home ground - which will be known as the StoneX Stadium, while its subsidiary City Index will become the shirt sponsor of both Saracens’ men’s and women’s teams. 

The news comes almost a year after the club cut ties with Allianz, which held both stadium naming rights and shirt sponsorship.

“I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence,” said Philip Smith, CEO, StoneX Financial.

“For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to. Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organization. 

“These values are shared by Saracens Rugby Club, and are exemplified by their high performance culture and commitment to player welfare as well as their fan base. I’m excited to see how the partnership develops over the coming months and years.”

Lucy Wray, Saracens CEO, added: “We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. 

“This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values.”

The club says the partnership is a ‘significant vote of confidence’ in the team given the challenges of the coronavirus pandemic, and will help to maintain its elite players, management and academy setup, as well as supporting the proposed development of the stadium’s West Stand. According to Saracens, the partnership will also help ensure the continuation of its local community programmes through the Saracens Foundation and the Saracens High School.