Saracens announces new commercial joint venture

19 Mar 2018

By: Sport Industry Group

Aviva Premiership side, Saracens, has announced a new commercial structure to its business that will see the formation of a joint venture with Premier Team Promotions (PTP) which will take on responsibility for all commercial aspects of the club.

PTP, led by chairperson Lucy Wray, has recently taken on former European Tour and Ryder Cup head of marketing Tim Hunt as group CEO and the new joint venture with Saracens adds to a portfolio of businesses in the group that includes the likes of MBN Events and The UK Investor Show. 

The remit for PTP will include responsibility for all commercial staff and revenue in key areas such as; partnership and sponsorship; hospitality; ticketing; merchandise; and Allianz Park events.

Saracens’ chairman, Nigel Wray, said of the agreement: “PTP has become an extremely successful company with an entrepreneurial drive and commercial focus across the whole team that I know will benefit Saracens as we seek to build upon our commercial success. Integrating the team at PTP into the senior management of the club and working with them to deliver the same excellence and professionalism off the pitch as our team demonstrates on it is a hugely exciting development for Saracens.”

PTP chairperson, Lucy Wray added: “We are honoured to be working with Saracens to drive the commercial aspects of the business and build success for the long term. This is an exciting time for Saracens, and rugby union as a whole, as audiences continue to grow and commercial opportunities for sponsors begin to crystalise. Saracens is a club at the forefront of that development and we are looking forward to translating that into commercial success for the club and our partners.”

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