Saracens extends Allianz deal

07 Dec 2017

By: Sport Industry Group

Allianz has extended its partnership with Premiership rugby club Saracens, until at least 2021.

The original six-year deal was announced in July 2012 and this was followed by the official opening of Allianz Park as the club’s home ground in January 2013. The home of Saracens is part of Allianz Group’s family of stadiums which currently includes seven stadia around the world; growing to eight in 2019.

Since the beginning of the sponsorship, the Saracens team has achieved considerable success including winning the Premiership and Anglo Welsh cup double in 2014/15, and securing the Premiership and a first ever European Champions Cup in 2015/16, which the club retained the following year, becoming the first club to become back-to-back champions of Europe. 

Saracens beat Clermont Auvergne in the final at Murrayfield in May.

Jon Dye, CEO of Allianz Insurance said: “There is an excellent cultural alignment between ourselves and Saracens, so I am delighted we are continuing our relationship. We are both achieving considerable success in highly competitive environments and our shared belief that this is only achieved through our people is another example of the good fit that exists between us.” 

Saracens chairman, Nigel Wray added: “We are delighted to renew our sponsorship and indeed our partnership with Allianz, one of the world’s great companies, who share our values and our desire to really mean something in our community. There’s so much more to do and with Allianz we will be doing it.”

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