Saracens & Lions talk global rugby expansion at #SIBC

18 Apr 2017

By: Sport Industry Group

Heath Harvey, CEO of European champions Saracens, and Charlie McEwen, chief operating officer at British & Irish Lions, will discuss the global growth and expansion of rugby, the commercial opportunities this presents, and lessons that need to be learned at the next Sport Industry Breakfast Club.

Taking place at The BT Centre on 19th May, the duo will also reflect on their experience in the industry and beyond to consider the sport’s commercial value, staying relevant and growing a brand in an increasingly congested field, as Saracens continue to march forward in domestic and European competition, while the British & Irish Lions prepare to take on New Zealand just a few weeks later.

Click here to attend. 

Before joining Saracens - the current holders of the Premiership title, the Anglo-Welsh Cup and the European Champions Cup - Harvey was responsible for all the commercial activities of Club Wembley at Wembley Stadium, overseeing Club Wembley's transformation into one of the most highly regarded and acknowledged sports, music and entertainment destinations.

Harvey will also reflect on the Saracens Global Network, formed in 2013, which brings together nine clubs who share the Saracens name and values from developing rugby nations.

McEwen, previously the director of sales and marketing at the British & Irish Lions, is responsible for business requirements of the Lions and overseeing the team and tour structure, with the final squad - and captain - set to be revealed on 19th April. 

Now chief operating officer, McEwen faces the challenge of ensuring the British & Irish Lions remain a thriving commercial property despite touring just once every four years.

The pair will be interviewed on stage by sports broadcaster and journalist Jill Douglas.  

The Sport Industry Breakfast Club kicked off 2017 with Paul Barber, CEO of Championship leaders Brighton & Hove Albion, reflecting on his time in the MLS and lessons that can learned from overseas that can help better engage with fans. Read more here.

Each event welcomes up to 200 guests from across the industry to The BT Centre, St Paul’s, for an interview with leading figures from the world of sport and business.

Last year the Sport Industry Breakfast Club heard from the likes of The FA’s Martin Glenn and Kelly Simmons, Judy Murray, Baroness Tanni Grey-Thompson and Damian Collins MP, as well as delving into the world of eSports with an expert panel from all areas of the billion dollar market.

Secure your membership for the three remaining events of 2017 by booking here.