Sports nutrition brand Science in Sport (SiS) has launched a new research and nutrition service which will see nutritionists embedded into the performance department of a number of high profile British teams with a view to elevating athlete performance.
SiS says the new initiative is a ‘world-first service’ and will see members of its Performance Solutions team embedded in the performance staff of Team INEOS Cycling, INEOS TEAM UK, and the England Women’s Football Teams as well as British swimmer Adam Peaty, to undertake research and deliver bespoke solutions to improve performances.
As part of the announcement, bespoke delivery strategies will be designed to meet the needs of different athletes.
The brand has also announced Professor James Morton, Professor of Exercise Metabolism at Liverpool John Moores University, as its Director of Performance Solutions. He has worked with the likes of Team Sky and Liverpool FC in the last decade, and will head up the new programme.
“Essentially, we are bringing a new model and methodology of how to deliver high performance nutrition in sports,” said Morton. “Our Performance Solutions framework is a way of thinking which helps sports identify their key performance determinants, priorities and solutions, the result of which will help deliver winning outcomes.”
Paul Barratt, Team INEOS Cycling Head of Performance Support and Innovation, said: “Science in Sport have been working closely with the team since 2016 and have fuelled victories the world over, including seven Grand Tours. The implementation of SiS’ new Performance Solutions model will see nutritionists embedded within the team, enhancing the development of new products and curating bespoke, individualised nutrition programmes for riders using world-leading knowledge.”
Christopher Rosimus, Lead Performance Nutritionist, The FA, said: “We are excited to collaborate with SiS as our Performance Nutrition Research Partner to help us further develop our women's teams’ performance nutrition programme.
“Having access to cutting-edge research at the Liverpool John Moores University lab will help to better profile the performance nutrition needs of our players, and lead to increased performance of our teams, whilst providing us with a resource that is not only practically applicable but provides real performance solutions.”