Sheffield United lands record shirt sponsorship deal

25 Jun 2019

By: Sport Industry Group

Premier League club Sheffield United has signed a record shirt sponsorship deal with Australian multi-asset broker USG as it prepares for its return to the top division of English club football.

USG will be United’s front-of-shirt and sleeve sponsor from 2019/20 to 2021/22. Financial terms were not disclosed, but the Yorkshire club said it represents the largest-ever commercial transaction in its history.

Having finished second in the Championship last season, United is back in the Premier League for the first time since the 2006/07 campaign.

Sheffield United CEO, Stephen Bettis, said: “Having an international sponsor on board shows just how far the club has come both on and off the pitch.”

USG is an FX and CFD broker. Headquartered in Sydney, USGFX is regulated by the Australian Securities and Investment Commission (ASIC).

Shay Zakhaim, Chief Executive of USG, added: “United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace.”