Shell and Ferrari renew Innovation Partnership

18 Feb 2021

By: Sport Industry Group

Shell has renewed its long-standing Innovation Partnership with Formula 1 team Ferrari.

The renewal of the long-standing partnership will aim to support advancements in technology and sustainability, according to the pair.

Ferrari and Shell will work together to develop and implement solutions to reduce the team’s carbon footprint, helping them to achieve their broader sustainability targets, in line with Formula 1’s first-ever sustainability strategy - which aims to have a net-zero carbon footprint, both on and off the track, by 2030. 

The historic relationship between Shell and Ferrari dates back to 1929, and has been in place throughout the constructor’s history in Formula 1. The learnings and innovations taken from the racetrack have been used to develop better products for Shell, and aim to use the partnership to ultimately reduce emissions in road traffic.

“Our partnership with Ferrari has bred truly remarkable innovations – innovations that Shell regularly relies upon when developing new fuels and lubricants for our customers,” said Istvan Kapitany, Global Executive Vice President for Mobility, Shell.

“We’re now entering a very exciting time in our history together as we leverage this partnership to not only strive for success on the track, but also to develop cleaner fuels and lubricants for our customers.”

Mattia Binotto, Ferrari Team Principal added: “The relationship between Scuderia Ferrari and Shell dates back to 1929, the year our team was founded. In that time, we have produced so many victories together.  We are delighted therefore that our collaboration is now set to go on even longer. 

“We share many common values, not least excellence, passion for racing and teamwork, which have made this partnership unique in the history of motor sport. As our Innovation Partner we will continue to work with Shell on the transfer of racing technology to mobility as well as the ambitious challenges that lie ahead in particular the aim of Formula 1 to reach a net-zero emissions level by 2030.”