SHORTS: CELTIC, UEFA, SOUTHAMPTON

01 Dec 2021

By: Sport Industry Group

Celtic Football Club has entered a partnership with The Turmeric Co to support the men’s and women’s senior squads.

The Turmeric Co is a UK producer of naturally produced turmeric shots, which are used by a number of professional football clubs and elite athletes to enhance their recovery and holistic health. The partnership marks The Turmeric Co’s first Scottish Premiership partner, with the club teaming up with Thomas Hal Robson-Kanu’s business.

The first team players and staff from both the men’s and women’s sides will now benefit from natural functional nutrition, supporting performance and aiding recovery through its anti-inflammatory properties.


Sport 24, IMG’s owned and operated 24/7 live sports channel for the inflight and in ship industry, has renewed its agreement with UEFA to broadcast the UEFA Champions League and UEFA Europa League for a further three years.

The new deal includes the UEFA Super Cup, contested by the winners of the two main European club competitions and the new UEFA Europa Conference League which began this season.

Sport 24 and its sister channel Sport 24 Extra will broadcast extensive live coverage of every UEFA Champions League and UEFA Europa League matchday until the 2023/2024 season, with over 170 hours shown live per season.


Southampton Football Club has announced the introduction of Rainbow Saints as an LGBTQ+ supporter group made up entirely of Saints fans. 

Rainbow Saints were inspired to form following the club’s No Place for Homophobia in Southampton campaign, launched alongside Official Kit Supplier Hummel in September to promote inclusivity and champion support for Southampton’s LGBTQ+ community.

To celebrate the Premier League’s Rainbow Laces campaign, taking place this week, members of Rainbow Saints will be guests at Southampton’s fixture against Brighton on 4 December and will make an appearance on the pitch at half-time.


Stats Perform has announced PressBox Graphics as the latest addition to the PressBox platform. The acquisition and integration are a result of Stats Perform’s strategic focus on fan engagement and helping clients succeed in a highly competitive sports media market.

Many teams, leagues, and media companies face the same challenge of capturing, engaging, and grabbing fans’ attention across different mediums, including social media, broadcast, stadium screens, or scoreboards. Visualisations combined with data and insights are critical to success, however, creating those graphics and integrating them with data is not an easy task.

The addition of PressBox Graphics to the PressBox platform follows the launch of PressBox Live and PressBox Video earlier this year – meaning in-play storytelling, video discovery and now visual content creation are all accessible via a single platform.