22 Jun 2022

By: Sport Industry Group

The DP World Tour has signed a three-year partnership agreement with British sustainable golf clothing brand OCEANTEE that will see the company become the Tour’s official sustainable products supplier. As part of the partnership OCEANTEE will benefit from a range of marketing services to build its brand globally, including bespoke content on the Tour’s digital channels, branding at tournaments, and access to the Tour’s hospitality services at tournaments for B2B networking.

OCEANTEE will also become an official supplier at five tournaments on the DP World Tour schedule each year. This will include OCEANTEE launching its ‘Sustainability Series’ – a collection of educational outreach initiatives for fans at tournaments, including a community beach clean at this year’s Genesis Scottish Open, which begins 7th July.

Max Hamilton, Commercial Director of the European Tour group, commented, “The whole European Tour group is on a mission to make significant reductions to our carbon footprint and use our global platform to encourage others to follow suit.

“Partners are vital to this effort and in OCEANTEE we have an innovative, disruptive company who are going to be a key partner as we continue to remove plastic waste from our operations and encourage recycling at our events. Their sustainable products are already gaining a lot of traction and we look forward to adding DP World Tour branded products to their range.”

Goodwood has secured a deal with international health diagnostics company Randox to become the presenting partner for the Festival of Speed’s Future Lab, which showcases the latest cutting-edge technologies from around the world.

Future Lab presented by Randox is regarded as one of the most popular elements at the ‘Festival of Speed sponsored by Mastercard’ which runs from 23rd to 26th June 2022, and focuses on how global organisations are transforming how we explore our own planet and the planets of the solar system.

The theme of ‘technology for a better world’ will see this year’s Future Lab presented by Randox showcase the Future of Flight; a New Era of Space Exploration; Cities of Tomorrow; Next Generation Sensory Technology; and the Web 3.0 Revolution.

London-headquartered investment company Aser Ventures has acquired a strategic stake in Doha-based sports tech start-up Sponix Tech. 

Sponix, which was founded by Mohammad Ali Abbaspour in 2020, develops pioneering software that drives fan engagement and monetisation opportunities for sports rights owners, broadcasters, and brands. 

Aser Ventures’ investment in Sponix will help boost the company’s continued growth, as it works to apply its innovative technologies to more sports and to grow its partner network. In addition to capital investment, Aser will utilise its global network to create new commercial opportunities for Sponix and provide the company with strategic guidance and support. 

Rugby union club Harlequins has announced the appointment of West London Audi (WLA), part of the Sytner Group, as the club’s official vehicle dealership. WLA boasts the biggest Audi dealership in Europe.

WLA has pledged to fund five editions of the Harlequins Foundation’s ‘Rugby In A Box’ campaign in the dealership’s local areas. It will also fund two children from disadvantaged backgrounds as they attend a Harlequins Community residential camp in Spring 2023, offering them the ability to train like a Harlequin.

Head of the Harlequins Foundation, Marc Leckie, said, “It’s fantastic to welcome WLA into the Harlequins fold. They are a company that has displayed immediate intent to make a positive difference within their community and we are excited to roll out the five Rugby In A Box programmes that they are funding within their local area.”

Welsh-language broadcaster S4C has reached an agreement with the Football Association of Wales (FAW) for exclusive coverage of the domestic men’s and women’s leagues and Under 21 international matches until 2026.

A total of 35 games per season will be shown on Sgorio, from the JD Cymru Premier, JD Welsh Cup and Nathaniel MG League Cup. In addition, S4C will show a number of games from the Genero Adran Leagues each season, with all the action wrapped up in a weekly highlights programme.

Noel Mooney, FAW Chief Executive, said, “The FAW is delighted that S4C will continue showing top-flight domestic games and Cymru’s Under-21s matches for the next four seasons.

“There is a real buzz around Welsh football with our qualification for the FIFA World Cup for the first time in 64 years and hopefully we will see the success of the men’s national team filter down to the domestic game in the upcoming campaign and beyond.”