19 Jan 2022

By: Sport Industry Group

Marylebone Cricket Club (MCC) has agreed a three-year partnership with fashion brand Hawes & Curtis.

Under the deal, Hawes & Curtis will design an exclusive limited-edition collection that can be purchased by MCC Members and visitors to Lord’s Cricket Ground, with bespoke uniforms also being designed for front-of-house matchday staff.

London-based Guild Esports has unveiled a new commercial partnership with cryptocurrency exchange Bitstamp.

Guild Esports said that the three-year global sponsorship deal, which will begin on 29th January, is worth £4.5m, and represents the organisation’s most lucrative commercial agreement to date.

Harlequins has announced that sports recovery technology provider MyoMaster, a company co-founded by the Premiership Rugby club’s hooker Joe Gray, has become an official partner.

The agreement is the first of its kind in the top tier of English rugby union, Harlequins said, with the partnership covering the men’s and women’s teams at the club.

Totally Wicked, the vaping provider, has been revealed as the new principal sponsor of EFL Championship club Blackburn Rovers FC until the end of the current season.

Totally Wicked has replaced Recoverite Compression in the role after the latter’s agreement was curtailed by mutual agreement several months ahead of the scheduled conclusion of the partnership this summer.

Blackburn said that the pandemic had meant that Recoverite and the club had been “unable to develop a number of the exciting and innovative product and performance plans that were put in place when the sponsorship agreement was announced”.

Super League club Hull Kingston Rovers has announced local construction company Sewell Group as the new naming-rights partner for the rugby league outfit’s Craven Park stadium.

The deal will start immediately and run for an undisclosed period after the previous naming-rights partner, Hull College, scaled back its support to focus on “more community-based projects” in partnership with the club.