SHORTS: THE OPEN, SKY SPORTS, DAZN

27 May 2022

By: Sport Industry Group

Following the successful launch in 2017 of The One Club, The British Open’s free-to-join membership for golf fans across the world, a new evolution to the membership has been announced ahead of the much anticipated 150th Open.

American financial service corporation Mastercard, an official patron of the Open, is also to become the presenting partner of the fan membership programme. Members who own and link their Mastercard to their One Club membership account will automatically become One Club Advantage members free of charge. Additional benefits include: Access to golf with the chance to play at some of The Open’s most iconic venues, new member upgrades like free golf lessons and once-in-a-lifetime experiences at The Open, including the chance to meet golfing legends.

John Espley, Director of Commercial Partnerships, said, “When we launched The One Club we delivered a truly unique offering for golf fans all over the world. The free membership meant people of all ages could get closer to The Open all year round with exclusive content. We’re thrilled to be able to take the membership even further in partnership with Mastercard, allowing us to offer unrivalled benefits as part of the free membership, meaning golf fans can experience the magic of The Open in new and exciting ways.”


Sky Sports has reached an agreement with the British public service broadcasters to make next week’s crucial FIFA World Cup Play-Off Final game available for all, which could potentially see Wales face Scotland for a place at Qatar.

Wales has already secured its place in the final, and Scotland will face Ukraine on 1st June in the delayed second semi-final. The final will see the winner securing a spot at the FIFA World Cup finals in Qatar this November and will be available free to air on ITV in England, S4C in Wales and STV in Scotland.

The game, which will also be shown on Sky Sports, is the culmination of a long qualifying campaign for both nations, following initial postponement of Scotland’s fixture with Ukraine after Russia’s invasion, while Wales beat Austria 2-1 back in March.


An exclusive report from Deadline, suggests that global streaming platform DAZN to make around 50 redundancies in its London headquarters. The report explains that a four-week redundancy process has been begun, with around 50 roles set to potentially be closed in DAZN’s West London headquarters.

While London is where DAZN launched, it is understood that the decision is driven by the outfit’s decision to decentralize and focus on other growth regions such as Spain, Italy and Germany.


Technology solutions and printing company Brother UK have renewed and expanded their commitment to Britain’s biggest professional cycling races, the Women’s Tour and the Tour of Britain, ahead of the 2022 events. The partnership will see Brother UK continue as the official print and results partner of both races while also becoming the presenting sponsor of the race’s Green Zones, as part of the company’s focus on sustainability.

This year will mark the ninth consecutive season of Brother UK’s support of the Tour of Britain and Women’s Tour having sponsored both events since 2014 and served as Official Print and Results Partner since 2016.


The LTA, the national governing body for tennis in Britain, has announced Sandi Procter will become its 24th President. Her appointment was confirmed at the LTA AGM this week, with her taking up the position from the start of 2023.

Sandi will step up from her current role as LTA Deputy President to become the most senior volunteer representative in tennis in Britain and will serve a term of three years, succeeding current LTA President David Rawlinson whose term ends in December.