SHORTS: PREMIER LEAGUE, IMG, LONDON SPORT

03 Aug 2022

By: Sport Industry Group

The Premier League and global sports media company IMG have renewed an exclusive worldwide partnership which will see IMG continue to manage, license and market the league’s video archive until the end of the 2024/25 season.

As a result of the extension, all upcoming match coverage, and interviews from English football’s top-flight over the next three seasons will made available on IMG’s digital archive platform, IMGReplay.com. The content will equate to 1,140 matches.

IMG has held the rights since the inception of the Premier League in 1992, and all the content since then is available on its owned digital platform.

As well as the Premier League, IMG also hold the rights for archive footage from the International Olympic Committee, World Rugby, Wimbledon, the R&A, ATP Media, DP World Tour, UFC, and Germany’s top-flight football league, the Bundesliga.


Australian-based sports management technology solutions provider GameDay has announced that it will be working in partnership with London Sport to provide the events platform for their upcoming 2022 Active London Conference.

London Sport works in partnership with the city's local authorities and other organisations to provide opportunities for people to develop positive physical activity habits.

The conference, which takes place on Wednesday 21st September, is the largest of its kind dedicated solely to the future of physical activity and sport in the nation's capital, the first in-person conference since 2019.

Laurence Shenker, London Sport Event Manager, said, "The partnership between London Sport and GameDay is an exciting one which provides a user-friendly and effective ticketing platform for upcoming London Sport events. 

“We believe the GameDay platform is the right one for us ahead of our Active London conference, taking place in September 2022. The team at GameDay have been great to work with, and I look forward to working closely with them over the next year and hopefully longer."


The Premier League has appointed Alex Eckhout Rahman as its new Head of Culture and Inclusion.

Alex has been at the Premier League since 2016, most recently working as a Senior Projects and Culture Manager.

The Premier League’s focus on equal opportunity continues to grow. The Premier League Equality, Diversity and Inclusion Standard (PLEDIS) was launched in 2021 to build on the Premier League Equality Standard, which was created in 2015. It provides a framework to help clubs progress equality, diversity and inclusion (EDI) across all areas of their business, including the work of their Community Trust (or equivalent).


Digital fan engagement provider EngageCraft has appointed Rupert Pratt as its global Sales and Marketing Director. Pratt will be based out of the company’s London Headquarters.

The co-founder and former Managing Partner of multi award-winning Generate Sponsorship will be tasked with driving a new phase of growth for the international business, following its acquisition in 2020 by a consortium of UK-based investors.