SHORTS: SAILGP, TOUR OF BRITAIN, PTO

21 Jun 2022

By: Sport Industry Group

Purpose-led global racing championship SailGP and Australian wine brand The Hidden Sea have joined forces in an eight-year partnership to raise awareness of climate change and ocean health.

As part of the agreement, The Hidden Sea will co-host hospitality experiences around the world with SailGP, including sustainable branded bar areas and VIP packages and wines for SailGP’s Adrenaline Lounge, Race Village, and Media Centre. Incredible views of the races, plus specialist experiences, will all work to engage attendees in The Hidden Sea’s clear purpose; One Wine. One Mission. To remove plastic from the ocean.   

Additionally, at several events world-wide, The Hidden Sea has sponsored an art installation created by artist and activist Benjamin Von Wong that depicts a giant tap spewing out single-use plastic waste. 

Rob Colegate, Head of Hospitality at SailGP, said, “SailGP and The Hidden Sea’s partnership is a perfect coming together of two deeply like-minded organisations to raise awareness of climate change and ocean health. Guests across all of SailGP’s hospitality areas—including the prestigious Adrenaline Lounge and Event Villages around the world—will now be a part of our shared mission. We are confident this collaboration will be both educational and fruitful.”  


The Tour of Britain has unveiled Wightlink as its official travel partner. The Isle of Wight ferry company has signed up as an official sponsor of this year’s final stage of the cycle race, which comes to the Isle of Wight on Sunday 11th September. Many of the competitors, as well as the tens of thousands of spectators are expected to travel to the Isle of Wight and will be travelling with Wightlink.

Wightlink Chief Executive, Keith Greenfield, said, "The beautiful Isle of Wight is a fantastic place for cyclists, whether professional racers, keen amateurs or families just enjoying a day out on two wheels. We are delighted to team up with the Tour of Britain organisers to promote the race and carry riders and spectators across the Solent to watch the action and are sure Sunday 11th September will be an incredible day for everyone."


The Professional Triathletes Organisation (PTO) has announced that Jane Hansom, currently Head of Communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo. Additionally, London-based sports communication specialist Anthony Scammell joins as PTO Communications Director.

Hansom has more than a decade of experience in Triathlon from both a participatory and industry perspective having competed as an amateur for more than 15 years. As the founder of Sponge Marketing, a leading sports marketing agency, Hansom has run marketing campaigns for a variety of industry brands including Huub, Cervelo, Brooks and Challenge Family.

Prior to joining the PTO, Scammel was a Director in Hill+Knowlton Strategies’ award-winning Sports and Partnership Marketing team for 15 years. He has led work on international clients such as HSBC, SailGP and Team GB and getting involved in projects for the agency’s fast-growing Middle East Sports and Entertainment division.


Welsh rugby union team The Ospreys has announced the appointment of Liam Dobell as the new Head of Communications and Content of the regional rugby franchise. The appointment by Paul Whapham, Corporate Brand Director, is the latest step in the enhancement of the Ospreys off-field operations.

Dobell will be responsible for the execution of the Ospreys communications and media functions. As well as tasked with leading significant growth in numbers across all our social media channels by producing innovative and engaging content that enable us to reach new supporters.

 

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