23 Mar 2022

By: Sport Industry Group

Newcastle-based streaming platform Screach is to show the Ekstraklasa, the top football league in Poland, in the UK from next season. Screach specialises in delivering streams to venues such as pubs, cafes, and clubs, and this new deal will join its current broadcast agreement with Premier Sport.

Screach will hope to take advantage of the 700,000 Polish citizens living in the UK looking to follow their home teams. The Ekstraklasa will join the likes of combat sports platforms FITE and Fightzone on the service.

London-based sports marketing agency Two Circles has today launched the 2022 edition of Diversity in Sports, the mentoring and development programme supporting and accelerating the growth of under-represented talent across the sports industry.

On announcing the launch of the six-month programme, UK Managing Director of Two Circles, George Foster, said, “We believe the sports industry will perform at its best when it’s representative of the audience it serves, and it’s all too obvious this isn’t currently the case. We are committed to being the change we want to see and helping the sports industry on the journey to greater representation.”

Diversity in Sports is an evolution of the Diversity in Digital Mentoring Programme, launched by LiveWire Sport in 2020, and returns for a third year with an expanded scope following the agency’s acquisition by Two Circles in February.

Southampton’s financial accounts for the year ending June 2021 reveal that the club were paid £207,000 from the UK government’s Coronavirus Job Retention Scheme.

The board of directors, playing staff, and coaching staff deferred part of their salaries during this period and the furlough scheme is believed to have been used for other club employees. The accounts highlighted that the pandemic cost the club £41.2m, predominantly because of the need to play matches without fans.

With the current interest in Formula 1 rising, the calendar could be expanded to 30 races to target untapped markets, according to F1 CEO, Stefano Domenicali, in an interview conducted by Sky Sports..

Las Vegas has been widely tipped as a potential future host city and the F1 CEO has confirmed that a visit to Nevada is also possible. Significant interest in the sport from China and on the African continent mean that they could also be potential new Grand Prix destinations.

Threshold Sports, a UK sports events agency, has announced Heineken as its new title sponsor for the multi-award winning Endure24 series. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012.

CEO of Threshold Sports, Nick Tuppen, said, "It is great to welcome Heineken onto Endure24. They have been a fantastic partner on the Threshold Trail Series since 2017 and Endure24 provides the ideal new platform for them to spread joy by bringing people together and getting them fitter and healthier.”

Hibernian Football Club has appointed PTI Digital to support its data and digital roadmap and underlying technology infrastructure.

PTI will help drive the Scottish club’s vision of improving its data and fan engagement over the next three years, helping design and deliver Hibernian’s digital roadmap. It will also help Hibernian build its own Data Lake and Single Customer View, enabling the Club to visualise and analyse its own data in real time and improve its website and streaming proposition.

Racing League is pleased to announce the seven team managers for 2022 as well as the introduction of a jockey draft that will take place at Doncaster on Saturday 26th March. With prize money in excess of £2m, Racing League starts at Doncaster on August 4 and ends at Newcastle on September 15.

The seven team managers are Kevin Blake (Ireland), Matt Chapman (London and the South), Linda Perratt (Scotland), Rupert Bell (The East), Mick Quinn (The North), Jamie Osbourne (Wales and the West) and Leonna Mayor (Yorkshire).


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