SHORTS: UK SPORT, NATIONAL FITNESS DAY, WHOOP

23 Nov 2021

By: Sport Industry Group

UK Sport has published pregnancy guidance for the Olympic and Paralympic high-performance community and beyond following a wide-ranging 18-month consultation.

UK Sport fundamentally believes that starting a family and being an elite athlete should not be mutually exclusive. In light of that, UK Sport has published in-depth guidance that provides advice to athletes about how and when to share their pregnancy with their sport and recommends a framework which athletes and sports may follow to ensure a responsible and reasonable approach is adopted pre, during and post-childbirth, including return to training and competition.

In addition, UK Sport supports athletes on world class programmes who become pregnant and are in receipt of an Athlete Performance Award (APA). Any athlete who becomes pregnant will continue to receive their full APA throughout the duration of the pregnancy and for up to nine months post childbirth.


National Fitness Day 2021 has smashed all records on its 10th anniversary, with the physical activity sector inspiring 22.67 million people to get active on the day, according to new figures from ukactive and Savanta ComRes.

New figures released show that 22.67 million people were estimated to be active on National Fitness Day 2021 (up from 19.15 million 2020). 11.35 million children (up from 8.67 million in 2020) and 11.32 million adults (up from 10.45 million in 2020) were also estimated to be active on National Fitness Day.

National Fitness Day kicked off on 22 September at London’s Jubilee Hall Gym, and was supported by the Department for Digital, Culture Media and Sport. Sports Minister Nigel Huddleston, Olympic diving gold medallist Matty Lee and Paralympic legend Baroness Tanni Grey-Thompson met members of the public and joined a group exercise class hosted by TRX Training Club.


WHOOP is rolling out a new feature – Menstrual Cycle Coaching, to help members with natural cycles integrate their cycles into their training plan and sleeping habits.

The menstrual cycle causes dramatic hormonal shifts throughout the month, producing different physiological responses. In some phases you may be more able to take on strain, work out harder and experience higher gains, while in other phases you may need more sleep. It effects women right through to those at the top of their game, such as Iga Swiatek, who has openly said that she struggled in her first two matches at this year's WTA Finals due to pre-menstrual syndrome (PMS).

Menstrual Cycle Coaching will provide more accurate strain and sleep coaching recommendations and weekly performance assessment’s informed by their menstrual cycle for members who menstruate and are not on hormonal birth control. These insights will allow members to plan their training, adapt their sleep, and improve their overall performance. 


British muscle recovery brand Pulseroll has partnered with England Rugby League as the Official Muscle Recovery Supplier of the England Men’s, Women’s, and Wheelchair teams. 

Pulseroll’s recovery technology will support all three England Rugby League sides as they prepare for next year’s re-scheduled home World Cup (RLWC2021). The tournament, which will now kick off at Newcastle’s St James’s Park in October 2022 - with the Men’s and Women’s finals taking place at Old Trafford in November 2022 - will make history as it's the first time the tournament has staged the Men’s, Women’s, and Wheelchair competitions at the same time.

In the build up to and during the tournament, players, and medical staff from all three England teams will have access to Pulseroll’s range of massage guns, vibrating foam rollers, and vibrating massage balls, all of which have been proven to help increase range motion by up to 14% and relieve muscular pain by increasing blood flow to the muscles by 22%.  


With just one year to go until the UK hosts the final of the rescheduled Rugby League World Cup 2021, premier British woodcare brand Ronseal, has extended its partnership with the Rugby Football League (RFL) by a further 12 months.

The extension sees Ronseal remain the principle partner for match officials throughout the game in the UK, meaning that all referees, touch-judges and in-goal judges will continue to feature Ronseal on their shirts during Super League matches.  In addition, Ronseal proudly remains an England Rugby League lead sponsor and will support the teams through to next autumn’s Rugby League World Cup.

The agreement extends the strong partnership between Ronseal and RFL, which since 2018, has encompassed England Men’s, Knights, Women’s, Wheelchair, Academy and Youth squads.