SHORTS: WHITE ROSE SPORTS, TICKETMASTER, DERBY

12 Oct 2021

By: Sport Industry Group

White Rose Sports Management, the golf management agency co-founded by James Milner, has invested in UpGame, an India-based golf improvement app.

The sports performance application helps golfers analyse their game and understand their strengths and weaknesses. It generates and uses a variety of critical stats through which a player is able to track his/her performance on the golf course via a map-based interface and unique metrics, that are shareable between player and coach via the app itself.

White Rose Sports Management was established in 2015 by James Milner, himself an avid golfer with a 7.4 handicap. The company’s approach is rooted in performance, attitude, and application, with a belief that all talented athletes can achieve and maintain success with the right mindset and performance-focused management team.


Ticketmaster Sport and the National Football League (NFL) have announced a multi-year extension of their partnership for the NFL London Games. Ticketmaster Sport’s ticketing technology will be utilised by the NFL to elevate all aspects of the experience for fans in the UK.

Ticketmaster enjoys a global partnership with the NFL, having partnered on the London Games since 2007 alongside NFL in USA.

The 2021 NFL London Games kicked off at Tottenham Hotspur Stadium on 10th October 2021 with the New York Jets facing the Atlanta Falcons. The second string of London Games see the Miami Dolphins take on Jacksonville Jaguars at the Tottenham Hotspur Stadium on 17th October 2021.


Derby County, who received a 12-point deduction for entering administration in September 2021, have lodged an appeal against the points sanction.

The appeal has been referred to an independent Arbitration panel who will consider representations from both parties before a final decision is made.

As a result, Derby’s current points total in the Championship will remain unchanged as the club sits bottom of the league.


Her Majesty The Queen officially launched the Birmingham 2022 Queen’s Baton Relay in a unique ceremony at Buckingham Palace.

The Queen’s Baton Relay is a tradition that celebrates, connects, and excites communities from across the Commonwealth during the build up to the Games. The Queen’s Baton will now visit all 72 nations and territories of the Commonwealth for 294 days, covering 140,000 kilometres.

The global journey will conclude at the Opening Ceremony of the Birmingham 2022 Commonwealth Games on 28 July 2022.