Siya Kolisi announced as new Mercedes-Benz ambassador

28 Aug 2020

By: Sport Industry Group

Siya Kolisi has partnered with Mercedes-Benz in a new partnership which will see the World Cup-winning South African rugby captain collaborate with the luxury carmaker on a range of projects over the next 12 months.

The new partnership, negotiated by the Jay-Z-owned management company Roc Nation Sports, will see Kolisi join a number of global athletes as a ‘friend of the brand’, including Roger Federer, Lewis Hamilton and Rickie Fowler.

“Our brand ambassadors are inspiring pioneers, explorers, high achievers,” said Selvin Govender, Marketing Director, Mercedes-Benz SA. 

“They overcome barriers and set new standards. They use their abilities to achieve enduring success in diverse projects. They tell stories and write history, and inspire us to continuously take on new paths and perspectives. Siya ticks each and every one of those boxes.”

During the coronavirus lockdown, he has also developed the Kolisi Foundation, which he set up alongside his wife Rachel with the aim of helping to alleviate extreme poverty, mentor underprivileged youth and promote equality.

Since the COVID-19 pandemic began, the Foundation has provided meals to more than 25,000 families as well as providing PPE to front-line health workers in South Africa. Kolisi has also collaborated with other organisations such as the Nelson Mandela Foundation.

Kolisi is also a United Nations Global Advocate, fronting Spotlight Initiative – calling on men to stop perpetuating violence against women and girls.

“I’m delighted to be part of the Mercedes-Benz family,” said Kolisi. 

“I am committed to partnering with purpose and I truly believe that Mercedes-Benz can be a real asset to the development of the Kolisi Foundation, and critical to the Foundation reaching the most disadvantaged and vulnerable communities.”

On the pitch, in 2019 Kolisi led the Springboks to their first World Cup triumph since 2007, and made history as the first black player to captain the South Africa Test team in its 129-year history.