Siya Kolisi partners with Proctor and Gamble for Vicks campaign

16 Mar 2020

By: Sport Industry Group

South Africa’s Rugby World Cup 2019 winning captain Siya Kolisi has partnered with Vicks for a new #TouchofCare campaign.

The Springboks captain will serve as the latest brand ambassador for the Proctor and Gamble brand and will be the face of a new social media-driven campaign which seeks to highlight Kolisi’s own experience with child adoption.

The player formally adopted his half-siblings in 2014 following the deaths of both their mother and father. 

On his Instagram, Kolisi said: “Whether it’s my family on the field or at home, I know firsthand how a small #TouchofCare has the power to make a massive difference. 

“That’s why I’ve partnered with [Vicks] who are celebrating and fostering care in the communities which need it most across the globe.”

Kolisi, who joined RocNation in 2019, has a growing commercial portfolio of global brands, and has deals in place with global names such as Adidas, Red Bull, Panasonic and Unilever.