Sky adds mobile rights to Premier League package

13 Nov 2018

By: Sport Industry Group

Multi-platform broadcaster Sky Sports has added extended Premier League highlights and mobile clip rights to its package for the English top flight. 

The deal, which starts from the 2019/20 campaign, will see Sky Sports customers in the UK and Ireland have the ability to access in-game goals and clips for mobile devices from matches aired on the network, as well as other fixtures not televised live via its digital platforms.

The agreement sees Sky Sports extend its Premier League coverage beyond its dedicated channel, which from next season will broadcast 128 exclusively live Premier League matches per season. 

Customers on the UK pay-TV network will also continue to benefit from Sky Sports’ current offering of extended on-demand match highlights, via ‘Game of the Day’ and ‘Match Choice’.

Commenting on the announcement, Sky Sports managing director Barney Francis said: “The Premier League continues to be a captivating competition that we all love, so we're delighted to add the final pieces of the puzzle from next season.

“Mobile clips and On Demand highlights are a really important element of what we offer, when combined with the 128 live games, it means for a Sky Sports customer they’ve got the Premier League totally covered."

Richard Scudamore, Premier League executive chairman, added: “Sky Sports provides brilliant Premier League content for fans of our clubs and we are very pleased they have chosen to invest in these rights.

“Viewers increasingly want more choice over how and when they consume our competition and Sky’s ability to complement these digital clip and on-demand rights with their extensive live-match coverage is great news for fans.”

Hunger for the Premier League has shown no sign of waning, with Sky Sports recently reporting a 12 per cent increase in year-on-year viewing. Over four separate matches this season, the broadcaster has witnessed an average audience of more than two million viewers.

Meanwhile Sky Sports has also announced a cap on the number of betting-related avertisements run on the channel to one per commercial break. It follows growing concerns about the prominence of betting brands within English football.