Sky and BT extend content co-supply agreement

01 Nov 2018

By: Sport Industry Group

Sky and BT have signed an expanded long-term content cross-supply agreement, which includes an exclusive distribution partnership in Ireland for the first time.

The deal, which has been long anticipated, will give Sky Sports customers in Ireland access to live sports coverage from BT Sport via a single subscription.

Live sport rights held between the two providers include 180 Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby, Premiership Rugby, Moto GP and WTA tennis.

Sky Sports in Ireland is also home to international football fixtures, including the UEFA Nations League, US Open, The Open and Ryder Cup golf as well as GAA All Ireland Championship matches.

The extended partnership, which will come into effect in the summer of 2019, will also see BT TV customers in the UK benefit from a new recording feature as part of deeper integration with Sky’s NOW TV OTT service.

Commenting on the agreement, Stephen van Rooyen, Sky’s UK CEO, said: “With NOW TV at the heart of BT’s TV offering, Sky’s TV entertainment brands will be available to all UK consumers through every major pay TV service, and we also open up a new revenue stream for our business.”

Marc Allera, CEO of BT’s consumer unit, added: “This extension of our partnership with Sky is great news for our customers, and is part of our commitment to provide our customers with the best service and content available. As part of this deal, Sky customers in Ireland will get access to great BT Sport content, and BT TV customers in the UK will be able to seamlessly watch and record their favourite NOW TV channels.”