Sky announces Netball World Cup plans

20 May 2019

By: Sport Industry Group

Sky Sports has detailed its coverage plans for this year’s Netball World Cup in Liverpool, while the International Netball Federation (INF) has appointed StreamAMG to provide official live streaming and dedicated mobile apps for its events.

In a first for the UK, Sky Sports will broadcast and live stream every match from the tournament, which takes place from 12th to 21st July.

The Sky Sports Netball channel will also launch on the opening day of the tournament and will broadcast over 250 hours of coverage. Sky Sports Netball will temporarily replace the Sky Sports Mix channel for the duration of the competition. According to Sky, it will be the first channel of its kind to solely dedicate every minute of coverage to women’s sport.

All 60 matches from the tournament will also be available via a live stream on Sky Sports’ YouTube channel.

England, who won the gold medal at the 2018 Commonwealth Games in the Gold Coast, Australia, begins its World Cup campaign against Uganda on 12th July.

The World Cup will also mark the start of the INF’s new partnership with StreamAMG, which has been selected to provide live streaming and dedicated Android and iOS apps for the organisation's events.

The service and app will provide access to match highlights, a range of on-demand content, other news and live match scores. Fans in territories outside of existing broadcasting agreements will also be able to register to watch live matches on the platform.

The INF will work with StreamAMG to live stream concurrent matches and manage ondemand video content. An end-to-end OTT solution will combine StreamAMG’s MediaPlatform and CloudMatrix products to form a system for global video delivery.

MediaPlatform is StreamAMG’s core online video platform and is optimised for flexible management and global delivery of live and on-demand video at scale. CloudMatrix allows content owners to create custom fan experiences, playlists and boxsets according to a range of user preferences.

Clare Briegal, CEO at the INF, said: “The new app is an exciting development for world netball events and the INF to bring something new and unique to netball fans across the globe. The app will support the aim of the VNWC2019 and INF to inspire girls and women of all ages to be bold, supportive and passionate both about the sport and themselves.” 

For an insight into how Sky Sports has helped drive the rise of England Netball, which won Sport Organisation of the Year in association with AXA XL at the BT Sport Industry Awards, check out our recent ‘Behind Sky Netball’ feature, which includes an exclusive interview with producer Leanne McLernon, reporter Gail Davis and presenter Di Dougherty.