SKY EXTENDS DEAL WITH NI FOOTBALL LEAGUE

18 Jan 2022

By: Sport Industry Group

The Northern Ireland Football League has signed a three-year extension to its broadcast partnership with Sky Sports.

The new agreement will run until the end of the 2024-25 season.

As part of the deal, Sky Sports will broadcast four top-tier Premiership matches each season, as well as the League Cup final. Matches will be shown across the UK and Ireland.

Gerard Lawlor, Chief Executive of the Northern Ireland Football League, said: “To continue to have the invaluable support of such a high-profile broadcaster shows how far our league has progressed in recent years as we bring our game to an increasing audience of loyal fans.

“The NI Football League brand is continuing to grow outside of the confines of Northern Ireland, and through Sky Sports, many football fans are now becoming more familiar with the rich history of our clubs and as well as some of the household names that have played in the Irish League.”

Gary Hughes, Director of Football at Sky Sports, added: “As a long-term partner to the NI Football League, we’re delighted to extend Sky Sports’ support of the league and ensure that its entertaining action continues to be available to our customers.

“Sky Sports customers will be able to enjoy the NI Football league alongside our ever-expanding football offering in the UK and Ireland which includes over 500 live games in 2022, from the Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, and this month’s Africa Cup of Nations – placing Sky Sports as the home of live football.”

The deal was signed ahead of Sky’s coverage of Glentoran’s 2-1 win at Cliftonville in a top-of-the-table clash yesterday (17th January).

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