SKY SPORTS ANNOUNCES SANZAAR DEAL

17 Mar 2022

By: Sport Industry Group

Sky Sports has announced a four-year deal with SANZAAR to broadcast the southern hemisphere’s top-tier national and club-based rugby union competitions.

The rights cover premier rugby union from the heavyweight southern hemisphere nations of New Zealand, Australia, South Africa, and Argentina, including the national teams’ Rugby Championship, the clubs-based Super Rugby competition, and the various domestic competitions in those countries. Sky will be providing at least 150 fixtures a year.

Sky’s rugby union coverage has significantly reduced in recent years and has only broadcast the British and Irish Lions tours and out-of-window tests such as England vs Barbarians over the last twelve months.

Sky Sports Managing Director, Jonathan Licht, said, “Sanzaar rugby has been in Sky Sports’ DNA for almost 30 years, and we’re pleased to continue our important and valued partnership with Sanzaar to give our customers the very best rugby the southern hemisphere has to offer.”

Sanzaar CEO, Brendan Morris, added, “We welcome Sky aboard once again as our broadcast partner in the UK and Ireland. Sky has been a broadcast partner of Sanzaar for a very long time and we have a very strong and professional relationship that has seen our tournaments delivered into this major rugby market.”

The first fixture, an all-Australian encounter between the Brumbies and the Reds, will take place on 18th March.

 

Image: Creative Commons