Sky Sports partners with Women's Sport Collective

08 Mar 2021

By: Sport Industry Group

Sky Sports has announced a new partnership with the Women’s Sport Collective, which will see the broadcaster support the network’s ambition of providing a range of opportunities for women in sport at any stage of their career.

The broadcaster’s investment will ensure the Women’s Sport Collective remains free to all members as an integral part of the sport industry.

Co-Founded by Sue Anstiss and Kate Hannon in September 2020, the network has grown to more than 2,000 members and includes women working in all areas of sport from governing bodies, teams and agencies through to charities, media and brands. All members are committed to driving change within the industry to allow for a more inclusive pathway for women in sport.

Both Co-Founders have served as Trustees of The Women’s Sport Trust charity, and are Directors of agency Fearless Women.

“We are beyond excited about the opportunity to work with Sky Sports to grow the Women’s Sport Collective,” said Anstiss.

“Even from our earliest conversations, it’s been clear that the ambitions of Sky Sports and Sky as a wider business completely align with ours. They too want to ensure that every woman in sport has the chance to fulfil her potential.

“Kate and I have loved building the Collective over the past six months and the level of engagement we’ve seen across the membership has been extraordinary, a clear demonstration of the will in the industry to collaborate in the interest of the future of sport. This incredible support from Sky Sports means that we can keep offering free membership.”

Rob Webster, Managing Director, Sky Sports added: “Sky Sports is delighted to partner with the Women’s Sport Collective. Sky Sports has been a long-term partner of women’s sport and strives to give women both on screen and off the opportunity to realise their ambitions. We’re proud to support this initiative and be at the heart of positive change for the future.”

The partnership will see the Women’s Sport Collective will remain a not-for-profit organisation, with any profit generated by the partnership reinvested in the Collective itself, allowing Sky Sports to be at the heart of initiatives that will impact the future of women in sport.