Sky Sports secures athletics rights

20 Jun 2018

By: Sport Industry Group

Athletics World Cup Ltd has appointed Sky Sports as host broadcaster of the Athletics World Cup, to be hosted at the London Stadium on 14th and 15th July.

The Athletics World Cup features the world’s top eight athletics nations - USA, Great Britain & Northern Ireland, Poland, China, Germany, France, Jamaica and South Africa - and sees all track events up to and including the 1500m take place alongside all field events.

The competition comprises two evenings of straight-final action, with one nation lifting the Athletics World Cup ‘Platinum Trophy’.

Sky’s appointment as host broadcast will see them provide evening coverage over the Athletics World Cup weekend and broadcast live across its Sky Sports Main Event, Sky Sports Action, and Sky Sports Mix channels, as well as featuring the event across Sky programming in build up over the next month.

The UK broadcaster will also produce the world feed for the event, with broadcast partners expected in each of the five continents represented by the Athletics World Cup nations, according to organisers.

Niels de Vos, chief executive of UK Athletics and the Athletics World Cup, said: “Sky are a renowned global innovator in our sport, and we are delighted to be working with them for what is set to be a fantastic showcase of athletics.

“Having the Athletics World Cup broadcast live on Sky on Saturday and Sunday evenings will ensure each day finishes on a high of brilliant athletics action, all while ensuring the event reaches a sport-engaged audience in mass figures.”

Steve Smith, director of content and production at Sky Sports, added: “Sky Sports and the Athletics World Cup are ideal partners. The mixed event has a unique and innovative format, and at Sky Sports, we are always looking at new ways to tell stories, and to deliver top class sport to our customers. We’re also a huge supporter of women’s sport, so it is great to see an event where women are captaining each of the teams. We can’t wait to get started.”

The addition of athletics to Sky Sports’ roster follows the introduction of Amazon to the Premier League market earlier this month, while Discovery will take over Sky’s PGA Tour rights when the current deal expires in 2022.