Sky Sports signs new darts deal

14 Dec 2017

By: Sport Industry Group

Sky Sports has announced a new broadcast deal with the Professional Darts Corporation (PDC).

The new seven-year deal takes Sky’s coverage of the sport into a fourth decade as the broadcaster prepares for its 25th World Darts Championship this month.

Running until 2025, Sky customers will be able to watch throughout the year including the sport’s biggest tournament, the William Hill World Darts Championship, as well as the 16-week Unibet Premier League, and the BetVictor World Matchplay.

Sky Sports’ relationship with the PDC started in 1993/94 when it broadcast the World Championship, which has evolved from its first home at the Circus Tavern in Essex with 24 players and a prize pot of £64,000 to the Alexandra Palace in London with triple the number of competitors and a prize fund of £1.8m.

The new contract will give Sky Sports customers 60 days of live darts throughout each year, featuring the William Hill World Championship, Unibet Premier League, BetVictor World Matchplay, bwin Grand Slam of Darts, Unibet World Grand Prix and Betway World Cup of Darts.

PDC Chairman Barry Hearn said: “We’re absolutely delighted that we have been able to extend our relationship with Sky Sports for a further seven years. The support of Sky Sports since the PDC was formed almost 25 years ago has been a vital part in the sport’s success since then, and it will be fantastic for them to continue their superb coverage of these six major tournaments until at least 2025. The 2017/2018 William Hill World Darts Championship promises to be the best yet as the sport’s amazing global growth continues, and this is fantastic news to kick off the most exciting period of the year.”

Barney Francis, managing director of Sky Sports added: “It would not be Christmas without the darts which has become an essential part of the festive period for Sky Sports. By continuing to show the biggest and best darts for a further seven years it’s the ideal Christmas gift for Sky Sports customers. Alongside recent long-term deals for England cricket, EFL and Formula One it’s yet another example of a hugely exciting future for our customers.”

For the first time, Sky Sports customers will be able to enjoy new, dedicated, darts programming across the year, including The Darts Show - a 12-episode, monthly magazine programme exclusive to the Sky Sports Action & Arena channels from January 2018. The channels will also broadcast the Unibet Premier League live, including the inaugural night in Berlin – a new host city on the 16-stop tour.

The announcement continues a series of major rights deals for Sky Sports over the past twelve months; including deals with the EFL and ECB, Women’s Six Nations Rugby, UEFA Qualifiers, and from 2019, Sky Sports will become the exclusive home of Formula One in the UK & ROI.

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