Fantasy sports and digital product developers Snack-Gaming.com has developed and launched ‘5p0rtz’, a new fantasy pools betting platform, on behalf of a consortium of UK-based sports betting investors.
On a wider scale for the sector, the launch comes just a day after the US Supreme Court’s landmark ruling that lifted a federal ban on sports betting, which could pave the way for some states to soon allow legal wagers.
New Jersey won its challenge against the 1992 Professional and Amateur Sports Protection Act (PAPSA), which previously restricted sports wagering outside Nevada and three other states.
PAPSA prevented the remaining 46 states from allowing sports betting, meaning this week’s decision could have a domino effect as it now falls on the states to decide whether to allow live sports betting.
According to Snack-Gaming, 5p0rtz allows players to place lower stakes with bigger jackpots at a much higher win probability than bookmakers and aims to be the UK market leader in fantasy sports by 2019.
The move is backed by Trillionaire Ltd, which consists of a consortium of UK based sports betting investors.
5p0rtz soft-launched last month with a freeroll pick six £1m Grand National game, which is being followed up by another £1m freeroll game starting this month, focusing on the FIFA World Cup.
During the competition there will be daily games which give a better cash payout than other bookmakers but 5p0rtz also has a fantasy element where players can earn points which display on weekly and monthly leader boards.
Snack-Gaming undertook the design and development of 5p0rtz with Snack-Media overseeing the launch and marketing.
Snack-Media will undertake a tailored digital and social campaign comprising of social media management, influencer outreach, activations overview, bespoke sponsored editorial and ad ops over the next nine months aiming to boost brand awareness and increase the number of users signed up to play the company’s innovative pool games.
Snack-Gaming, co-founder, Rupert Pratt commented: “Developing a live fantasy pools betting product is complex and it's been fantastic to take a unique concept and idea through to design, full enterprise development and build.”
Snack-Media co-founder and CEO, Niall Coen, added: “When we were approached to work with 5p0rtz it was an easy decision for us. Their type of gaming is practically unheard of in the UK market and we’re confident that they will thrive. We’ve got the resources to help get their name out to sports fans everywhere so, alongside the great work that Snack-Gaming have done for them, this was a perfect combination to launch their product.”