adds Juventus to club portfolio

24 Sep 2018

By: Sport Industry Group

Blockchain-based fan engagement platform has announced a new deal with Serie A club Juventus, adding to recent news of its first agreement, with Paris Saint-German.

The new, multi-year strategic global partnership will see the launch of a Juventus Official Fan Token as part of a strategy to evolve the club’s international fan engagement through the use of blockchain technology.

Juventus, which boasts 340 million supporters worldwide and a global digital fanbase of more than 60 million on social media, aims to focus particularly on bringing fans from outside of Europe closer to the ‘real’ fan experience.

Juve supporters will have the chance to purchase tokens from early next year, allowing them to engage with the club through mobile voting and polling.

Giorgio Ricci, co-chief revenue officer, head of global partnerships and corporate revenues at Juventus, said: “Juventus is glad to welcome to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”

The platform was launched by owner Mediarex earlier this year to considerable fanfare.

The firm, whose ChilliZ ($CHZ) token powers its partner clubs’ solutions, is targeting deals with 50 major sports franchises ahead of its launch next year.

Commenting on the Juventus agreement, Alexandre Dreyfus, CEO & founder of said: “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with and to seek the rewards that our innovative blockchain technology has to offer.

Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream”.

Juventus’ agreement with is the latest in a long line of football clubs signing partnerships with blockchain-based firms.

It follows last week’s news of a deal between Liverpool FC and Forex trading platform TigerWit. 

At the start of the season, online investment platform eToro announced a seven-club partnership – the first to be paid in Bitcoin – with Premier League sides Tottenham Hotspur, Newcastle United, Leicester City, Crystal Palace, Southampton, Cardiff City and Brighton & Hove Albion.