launches AR feature for football clubs

28 May 2019

By: Sport Industry Group

Blockchain-based fan engagement platform has revealed details of a new geolocation-based augmented reality feature, which will launch this summer for its partner clubs.

Token Hunt will allow users to collect Fan Tokens, as well as the in-app digital currency Chiliz ($CHZ), for free using their smartphones. lists West Ham United, Paris Saint-Germain and Juventus among its partners, with several more clubs from other top European leagues to be added to its portfolio in due course. said the first-of-its-kind platform will launch towards the end of July as part of the Summer Tour, allowing users to familiarise themselves with the initiative ahead of its official launch.

Fan Tokens collected by users will provide access to exclusive club content and club-branded games. Supporters will also be given the chance to vote on club-delegated decisions.

Users will be able to load their in-app digital wallets for free for a limited period ahead of the first Fan Token offerings in September, with the first live polls to launch in October. A total of $2m worth of $CHZ will be made available for fans to hunt this summer, along with hundreds of thousands of Fan Tokens.

Token Hunt will be powered by layering virtual content, or 3D animations of a club’s Fan Tokens, on top of real-world locations and objects. Smartphones’ digital compasses will be able to track the tokens before fans ‘capture’ them using their device’s camera. CEO Alexandre Dreyfus said: “The more Fan Tokens a user collects, the more influence they have over club decisions. The more $CHZ a fan collects, the more Fan Tokens they can eventually buy, increasing the rewards and experiences they can redeem.

“Fan Tokens will be available anywhere in the world, giving football fans the ability to connect with their club regardless of location. It’s also a fantastic opportunity for clubs and their sponsors to simultaneously engage fans thousands of miles apart with the same experience."

The number of tokens available during the Daily Global Token Hunts will be limited per user, although a concentrated supply of both Fan Tokens and $CHZ will be available in certain major cities across Asia and Europe during the Summer Tour, which will begin in Singapore in July. served as the Category Partner for the Fan or Community Engagement Award at this year’s BT Sport Industry Awards.