Southampton FC appoints Dark Horses

29 Mar 2018

By: Sport Industry Group

Premier League side Southampton Football Club has appointed Dark Horses as its retained creative agency.

The London based sports marketing agency has been working with the south coast club for the past year on projects including the Secret Southampton series (below). 

Dark Horses has been chosen to work as an extension of the the club's marketing team on key club campaigns and creative activation ideas for the club’s partners. The first project that Dark Horses will be working on will be the 18/19 season kit launch.

On the appointment Dark Horses' founder Simon Dent commented: "We've been working with Saints for over a year now and produced some great work for the club. The club have a great reputation for making some of the most engaging and sharable content and we are excited about enhancing this in the months to come."

Kate Tarry, brand & marketing director at Southampton FC, added: "We've built a strong relationship with the Dark Horses team and we look forward to creating some exciting and industry-leading work together."