Spartan Race announces four new partners

02 Sep 2019

By: Sport Industry Group

Spartan Race has announced four new sponsors for the remainder of the 2019 UK and Ireland season.

The obstacle race and endurance brand has three races left in the UK this year, in Scotland, Windsor and Twickenham Stadium, and will see SOS Hydration, craft beer brand Innis & Gunn, Branched-Chain Amino Acid (BCAA) drinks supplier NOCCO and smoothie brand Happy Monkey Drinks added to its sponsorship roster.

SOS Hydration becomes the official hydration provider for Spartan UK events, handing out drinks to racers at the finish line, while Happy Monkey Drinks will fulfil a similar role at Spartan Kids events, delivering smoothies to participants at the end of the race.

The obstacle race and endurance brand has also announced NOCCO as its official Branched-Chain Amino Acids (BCAA) partner, providing BCAA and vitamin-enriched to Spartan events, while Innis & Gunn will also supply lager at the finish line.

Emily le Roux, Director of Global Partnerships, Spartan, said: “We are incredibly excited to announce our new partners for the 2019 season. We have brought together brands who share our values of grit, transformation and bringing healthy living to thousands of loyal customers.”